LAST UPDATED: 27 November 2014
WHAT ARE COOKIES?
WHAT’S THE DIFFERENCE BETWEEN FIRST AND THIRD PARTY COOKIES?
Cookies set by the website publisher or the app developer are called “first party cookies”. Cookies set by other parties are called “third party cookies”. Third party cookies enable third party features or functionality to be provided, like interest-based adverts, videos and analytics.
When you visit Adlytica’s website, we serve first party cookies to your computer or mobile device to enable certain website functionality. Our third party technology providers may also serve third party cookies to your computer or mobile device to enable third party services through our website, like social media sharing functionality.
When you visit a website or use an app that uses Adlytica’s advertising services, we will serve a third party cookie to your computer or mobile device through that website or app. This enables us to recognise your computer or mobile device both when you use that website or app and also when you visit other websites and apps that have partnered with us.
WHAT ARE SESSION AND PERSISTENT COOKIES?
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your website browser or app is open and are deleted automatically once they are closed. Other cookies are ‘persistent cookies’, meaning that they survive after your browser or app is closed and can be used by websites or apps to recognise your computer or device at a later time.
WHAT ARE WEB BEACONS?
Web beacons (aka clear gifs or pixel tags) are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. These technologies help us better manage content on our site by informing us what content is effective. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. The information gathered by web beacons is not tied to our customers’ personally identifiable information.
HOW DO WE USE THESE TECHNOLOGIES?
Specifically, we use the following types of cookies on our website:
|Types of cookie||Who serves these cookies||What they do|
|Essential website cookies||Adlytica.com||These cookies are necessary to provide you with services available through this website and to use some of its features, such as access to secure areas. Without these cookies services you have asked for, like secure client account pages, would not be possible.|
|Performance and functionality cookies||Adlytica.comSlideShare (click here for more information)
YouTube (click here for more information)
|These cookies enhance the performance and functionality of our website but are non-essential to its use. However, without these cookies, certain functionality (like search functionality) may become unavailable.|
|Analytics web beacons and customisation cookies||Google Analytics (click here to opt out)||These technologies collect information that is used either in aggregate form to help us understand how the website is being used or how effective our marketing campaigns are, or to help us customise the website for you.|
|Social networking cookies||Facebook (click here for more information)Twitter (click here for more information)||These cookies are used to enable you to share pages and content that you find interesting on our website through third party social networking websites.|
ADLYTICA AD NETWORK
Specifically, we serve the following cookies through our clients’ websites and apps when they use our ad network services:
|Cookie names||Cookie value||Cookie purpose||Cookie duration|
|‘UUCookie”u-an-v01”c-an-v01′||A unique alphanumeric sequence that is specific to the browser or device the user is using to view the website or app.||These cookies enable us to keep a record of the publisher site or developer app you where using when you were shown or interacted with an ad.||3 years|
CONTROLLING HOW COOKIES ARE USED
The privacy settings in the majority of web browsers and mobile devices enable the access and control of most cookies.
To decline cookies served by Adlytica for the purpose of serving interest-based advertising through the Adlytica Ad Network on mobile sites and apps please click http://www.Adlytica.com/cookie-policy/
LEARN MORE ABOUT COOKIES
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit http://www.allaboutcookies.org.